Normani has had a phenomenal track top two categories of billboard and fans are too happy about it. Normani collaborated with Cardi B for her new single Wild Side which has become the latest hit in the town.
Normani, 25, whose collaborations with Cardi B, Khalid, and Sam Smith have established her a household name throughout the pop and R&B sectors, says, “In order for me to make sense of what I want to express to the world, it needs to make sense to me – it starts with me.” She’s referring to her highly anticipated untitled debut solo album, which her company, RCA, and fans have been anticipating for three years.
The anticipation back in 2019 was that fresh music would follow the release of Motivation, a bouncy powerhouse of a lead singer that evoked the confident playfulness of early Janet Jackson, Beyoncé, and Rihanna — musicians who were already Normani admirers. Her singing was seductive, and her choreography was flawless.
With a hint of fragility, Normani explains, “I needed time to go through my process.” “I needed to keep asking questions,” says the author. But, while E.L. Doctorow famously observed that writing is like driving a car at night because “you can only see as far as your headlights,” Normani chose to go on a self-discovery road trip with friends. She enrolled in the school of creative collaboration and kept the passenger seat filled.
The slow-burning ballad Love Lies by Khalid was a moment she believes exemplified “trusting the process” and letting go of her perfectionist instincts. When Normani saw Smith recording in a nearby studio a few months later, she accepted his request to join Dancing With a Stranger, which went to No. 1 on the Billboard Radio Songs chart. Since then, he’s collaborated with Megan Thee Stallion (Diamonds) and had an appearance in Megan and Cardi B’s “WAP” video. Meanwhile, Normani’s behind-the-scenes collaborators, such as hitmaker Starrah, pushed her to take control of her own production. Normani says, “I adore working with women.” “We have so much to offer, and there’s nothing we can’t do.”
Despite this, she has had reason to be sceptical of her female colleagues and the collaborative process. Her formative years coincided with her success as a member of Fifth Harmony, the X-Factor packaged girl group that catapulted her onto the charts while also launching her into trauma. She was the only Black member of the band, and she was also the only one whose vocals were once completely removed from a track. Fans threw violent, racist death threats to her after they thought she had slighted fellow 5H member Camila Cabello. She was shell-shocked by the end of it all since the setting was not supportive.
The process of discovering her sound and message and weaving them into a recordset to be released by the start of 2022 took approximately three albums’ worth of work. Normani’s current single Wild Side, which features Cardi B, is symbolic of an artist who understands exactly where she’s heading. The song and video are equal parts detailed and expansive, with the single reaching No. 3 on Billboard’s Mainstream R&B/Hip-Hop Airplay chart on Nov. 6 and 100 million combined global streams to date. They also highlight the beauty of putting oneself out there for others.