BLACKPINK’s Jisoo becomes the ambassador of one of her favorite games, MapleStory.
On March 10, 2022, Nexon confirmed that singer, songwriter, and actor, Jisoo, is now the 2022 ambassador for the MMORPG, MapleStory.
Jisoo is the second-ever celebrity to join the promotion team of the game, after the South Korean Olympic archer, Kim Jae Duk.
MapleStory is a 2D online role-playing game developed by the South Korean company Wizet. Players journey around the “Maple World” in the game, battling monsters and honing their characters’ skills and powers. Players can communicate with one another in various ways, including chatting and trading. They can form teams or parties to hunt monsters and split rewards and create guilds to make it easier to communicate with one another. Players may also use real money to acquire a variety of character designs and gameplay advantages through the in-game Cash Shop.
In 2006, Nexon revealed that MapleStory had 39 million user accounts globally. By 2010, more than a million players of MapleStory had purchased things from the Cash Shop. And in 2011, the game had over 8 million users. It was one among the top 10 MMOs in terms of international revenue in 2014. The game has around 180 million registered users globally as of May 2020 and has earned over $3 billion worldwide.
BLACKPINK’s oldest member, Jisoo has been a long-time fan of MapleStory.
Jisoo made her musical debut in 2016 as the lead vocalist and visual of BLACKPINK, under YG Entertainment. Since day one she has been complimented for her strong and stable vocals and breathtaking beauty.
Jisoo originally joined the agency to debut as an actor, and as soon as fans got to know this they were desperate to see actress Jisoo. There was a time fans thought that the singer was no more signed as an actor under the label as her name was nowhere to be found on YG Stage, the platform dedicated to actors under YGE. But to fans’ relief Jisoo was announced as the main lead of JTBC’s 2021 drama, Snowdrop, alongside Jung Hae In.
In 2019 Jisoo was announced as the local ambassador for Dior. But, it didn’t take her long to be named as the global ambassador. Last year Jisoo attended the Dior SS22 Show, at Paris Fashion Week, but the moment she arrived at the venue, it seemed like she was the event. Many fans joked that it seemed like the President of France had arrived. The same ended up happening this year.
MapleStory definitely ended up realizing her impact. Anything and everything touched or even looked at by a BLACKPINK member becomes the talk of the town – talk about being one of the biggest pop bands in the scene right now. And a BLACKPINK member revealing her love for your brand is your lucky stars answering.
MapleStory in itself is a big brand, adding Jisoo’s name to it definitely is going to get the game’s stonks up in the sky.
Starting March 11, 2022, fans can see Jisoo through her Log Off Life series on MapleStory Korea’s official YouTube channel, along with MC Sung Seung Heon. Jisoo will be introducing the audience to her MapleStory character and sharing her experiences while playing the game.
Check out the teaser for Jisoo’s Log Off Life below.