It was only a few days ago when it was confirmed that BLACKPINK had renewed its contract with YG Entertainment. However, it was also reported that the members of the popular K-pop girls group were yet to renew their individual contracts. In the midst of all this, Jennie surprised everyone some time ago after having announced her own label titled ODD ATELIER. For the unversed, she announced this piece of news on December 24, 2023. Now, the latest that we know is that the BLACKPINK singer is also going to bring in her key managers from YG Entertainment to her label.
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The Official Joining
According to the latest reports, it has been confirmed that two managers, who earlier belonged to YG Entertainment joined ODD ATELIER on December 29, 2023. The two people are said to be a head-level manager and a road manager who will now work for Jennie’s new label.
According to a music representative, the BLACKPINK member opted to collaborate with these two trusted managers from her tenure at YG upon establishing ODD ATELIER. This choice also reflects her desire to maintain continuity with a few familiar people who already understand her work and history. Reports also state that the staff who was earlier responsible for the diva’s hair and makeup will continue their roles even though she is no longer with YG Entertainment.
Know More About ODD ATELIER
ODD ATELIER was co-founded by Jennie and her mother this year. The new label signifies a space for innovation as well as attention-grabbing creations. The label as a one-person agency currently boasts an efficient team familiar with Jennie’s nuances with these managers’ transition. This is also going to provide comprehensive support to the singer as she continues her musical journey.
Jennie had earlier expressed her affection for her mother and described the latter as her best friend. She also showcased their strong bond through a heartfelt message. The artist officially launched the new label’s Instagram account. It featured unique profile images, the company logo, and a special message in both Korean and English. Earlier speculations about the BLACKPINK member establishing her own label in November were confirmed with this particular public announcement.