BLACKPINK renews contract with YG Entertainment


Amidst ongoing speculations and rumors surrounding BLACKPINK’s future, the latest reports from Munhwa Ilbo on November 20 shed light on the group’s collective decision. While individual exclusive contracts are yet to be finalized, Jisoo, Jennie, Rosé, and Lisa have chosen to continue their group activities under YG Entertainment.

Group Activities Affirmed, Individual Contracts Pending

The members’ decision to carry on as a group with YG Entertainment comes as a relief to fans, offering assurance about the continuation of BLACKPINK. However, the exclusive contracts for individual members have not been officially renewed at this stage. The report suggests that while there is agreement on the purpose of BLACKPINK’s activities, negotiations for personal contracts are ongoing.

High-Stakes Recruitment Offers and Agency Loyalty

Notably, amid uncertainties, an agency reportedly made a substantial offer of 10 billion KRW as a down payment to recruit BLACKPINK members. Despite external offers, some members express a belief in the effectiveness of staying with YG Entertainment. The dynamics of loyalty and the group’s long-standing relationship with the agency seem to play a role in the decision-making process.

BLACKPINK’s Journey and Achievements

BLACKPINK, whose contract with YG Entertainment concluded after their world tour BORN PINK earlier this year, has been a powerhouse since their debut in 2016. Setting records and becoming global icons, the members have not only excelled as idols but also ventured into ambassadorship for luxury brands, establishing themselves as fashion icons.

Uncertainties and Ongoing Negotiations

As the members’ next moves are still under negotiation, fans remain curious and concerned about the group’s future trajectory. While the official confirmation of the continuation of group activities offers reassurance, the details of individual contracts are yet to be unveiled. YG Entertainment had previously stated that negotiations were in progress, keeping the fandom eagerly awaiting further updates.

The collective decision to continue as a group signals a unified stance and fans will undoubtedly be eager to witness the next chapter in BLACKPINK’s journey.