BLACKPINK has reigned supreme in the battle of the Idol bands!
The quartet girl band has topped the ‘Idol Group Brand Reputation’ rankings for November, slipping past BTS who ranked at no.2.
Even though two of the most popular K-pop bands in the world have dominated this month’s ranking, they have not undergone active brand projects or endorsements in the past two years. They have garnered these rankings through the success of their solo careers.
This shows the level of influence both BLACKPINK and BTS have globally. The viewership and engagement contributions of BLINKS and ARMY can’t be ignored in making this win possible.
The Korea Business Research Institute analyzed data surrounding consumer participation, media coverage, interaction, and community awareness collected between October 21 and November 21, and rounded up the results based on these parameters.
Idol Group Brand Reputation Ranking — NOVEMBER 2024 (Male & Female):
#1 BLACKPINK — 12.84M 🔥#BLACKPINK #블랙핑크 @ygofficialblink @BLACKPINK pic.twitter.com/25hX065fbw
— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) November 21, 2024
BLACKPINK’s rank-topping victory comes after Rosé’s APT shattered earlier set K-pop records, and ranked No. 1 on Billboard 200 charts. Her collaboration with Grammy winner Bruno Mars on the song solidified her station as the first female K-pop solo artist to earn a top 10 single on the UK Singles Chart as well as debut in the top 10 of the Billboard Hot 100. She managed to achieve these accomplishments even before the release of her debut solo album, Rosie.
APT’s success, coupled with extensive social media coverage of Rosé’s solo endeavor saw a remarkable 304.10 percent increase in its brand reputation index compared to October, garnering a score of 12,846,175 this month. The keywords “Rosé,” “APT,” and “BLINK,” led to the highest number of searches.
Apart from Rosé’s success with her debut solo album, Lisa announced that her debut solo album ‘Alter Ego’ will be released on February 28, 2025. Moreover, she will also make her Hollywood acting debut in the same year as a character in The White Lotus Season 3.
Jennie also announced this week that she will be releasing her debut solo album in 2025, and Jisoo is currently dabbling with several solo projects. BLACKPINK will reportedly resume their activities at full capacity next year.
Bangtan tailed BLACKPINK in the rankings, also thanks to their flourishing solo careers which landed all seven members under Billboard Top 10 rankings as solo artists. The septet earned a brand reputation index of 8,728,901, which is a staggering 252.25 percent increase from October.
RM, Jungkook, Suga, Jimin, and V are currently serving their two-year obligatory military duty to the South Korean army and will be relieved of their duties next year, whereas Jin and J-Hope have been released this year.
Members of BTS continue pursuing their solo careers with Jin announcing his debut solo album ‘Happy’ release, along with V, who is currently taking the internet by storm for his awaited release of ‘Winter Ahead’ and ‘White Christmas.’ BTS members have assured the ARMY that they will resume full band activities in the second half of 2025.
The third position in the ‘Idol Group Brand Reputation’ rankings for November was captured by IVE, the six-member girl group, who scored 7,892,369, marking a 105.08 percent rise since last month.
Aespa stands at number 4 with an index score of 7,163,180, which is an increase of 72.55 percent from their score last month. And hailing the 5th rank is SEVENTEEN, with a brand reputation index of 6,196,480, a 3.10% increase from last month.