On January 4, 2022, BLACKPINK’s music video for “DDU-DU DDU-DU” officially exceeded 2 billion views on YouTube, much to the excitement of the BLINKs. This makes them the first-ever K-Pop group have accomplished the feat. BLACKPINK has also become the first K-Pop group with the most views on a single music video on the popular platform.
Talking about the popular song, it was released on June 15, 2018, as the title track from the K-pop girl group’s first-ever mini album Square Up. Now, the official video has reached 2 billion views after 4 years and 6 months.
For the unversed, BLACKPINK’s DDU-DU ranks just behind PSY’s global hit Gangnam Style which is currently holding a record for 4.6 billion views on YouTube.
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On December 5, 2022, local time, TIME Magazine, which is a renowned publication, unveiled its list of the year 2022’s most influential people in each particular field. Among all of them, BLACKPINK became the first-ever girl group in the world to be named the Entertainer of the Year.
The magazine has further remarked on BLACKPINK’s current position and reported said, “BLACKPINK is this generation’s icon that leads the trend, and the largest female band in the world.” The same article also applauds the K-pop group BLACKPINK’s success as the one that performed the best on the latest global music charts this year. For the unversed, the K-pop group broke several records through the group’s latest second full-length album.
BLACKPINK member’s response
The BLACKPINK members were more than elated to have received such an honor from TIME Magazine and reportedly said, “We’re the happiest when we do music. Good results followed because we’re always happily enjoying every moment.” The K-pop divas also didn’t forget to express their gratitude to their fan club called BLINK, sharing, “I think the power of our fans who always love and support us constantly is the biggest reason [behind our achievements]. We will do our best in every moment with gratitude in our hearts.”