BLACKPINK’s Jennie purchases 5 billion KRW apartment in UN Village

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Renowned for her multifaceted presence as a K-pop idol and luxury brand ambassador, BLACKPINK’s Jennie has recently made headlines for her extravagant real estate move. Reports suggest that she has purchased a lavish apartment in Seoul’s prestigious UN Village, a high-end residential area. The property, valued at 5 billion KRW, was allegedly acquired entirely in cash, without resorting to bank loans or installment plans.

Prime Location and Opulent Features


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Situated in one of Seoul’s prime locations, UN Village is synonymous with exclusivity and sophistication. Jennie’s new abode reportedly boasts five bedrooms and three bathrooms, aligning with the upscale standards of the neighborhood. Notably, actor Lee Jong Suk also owns a residence in the same apartment complex, adding to the allure of the surroundings.

Reports indicate that Jennie initiated the process of acquiring her new residence in 2021. The meticulous attention to detail and the substantial all-cash transaction reflect not only her financial prowess but also her discerning taste when it comes to real estate.

Jennie’s Recent Activities and Ventures

Jennie recently celebrated Ppeppero Day on November 11, a South Korean observance where individuals exchange Pocky sticks as a symbol of affection. She marked the occasion by gifting Ppeppero snacks and personalized messages to the staff and production crew of the variety show “Apartment 404,” in which she is a permanent cast member.

Participation in “Apartment 404”

Jennie’s involvement in the variety show “Apartment 404” has been generating buzz. As a permanent cast member, she joins the likes of Yoo Jae Suk, Yang Se Chan, Oh Na Ra, Cha Tae Hyun, and Lee Jung Ha. The show, produced by Jung Chul Min, promises to showcase a unique blend of entertainment.

Adding to her list of achievements, Jennie officially released her single “You & Me” on October 6. Following her captivating performance during BLACKPINK’s Born Pink world tour, the song swiftly climbed various charts, including Billboard, Spotify, YouTube, iTunes, and MelOn.

Contract Negotiations and Future Outlook for BLACKPINK

While Jennie’s career continues to soar, the overarching narrative for BLACKPINK remains uncertain. In August, the group’s contract with YG Entertainment reached its expiration. Speculations surround the formation of individual agencies by Jennie and Jisoo and the potential departure of Lisa from YG Entertainment. As of the latest update, negotiations regarding the group’s future are still in progress, leaving fans in anticipation of official announcements.