The BLACKPINK members have made a successful return, and their rising popularity is proof. Their second full-length album, BORN PINK, was released a few days ago, and it has been breaking records one after the other. According to the latest Billboard charts for the first week of October, the album’s title track Shut Down has debuted with an impressive rank on the Hot 100 char. For the unversed, the song has grabbed the 25th spot on the chart, joining the pre-release track Pink Venom on the chart that is already going strong for five weeks now. The said track is currently at the 57th position on the chart.
View this post on Instagram
Among others, BORN PINK’s title track Shut Down has ranked at number one on the Billboard Global 200 and the Global Exclusive US charts. The track has now extended its record that was previously made by its predecessor, Pink Venom. Talking about Shut Down, it has also scored the number one rank on the World Digital Song Sales Chart.
BORN PINK at the Billboard
Earlier in the week, it was also reported that BORN PINK had debuted at the number one rank on the Billboard 200 chart, making it the first from the girl group. It makes BLACKPINK the only female K-pop act to date to have achieved the feat and the first-ever all-female group since 2008. The album has also aced the Top Album Sales, TOP Current Album Sales, and Tastemaker Album Sales.
On September 16, 2022, YG Entertainment, the agency associated with BLACKPINK, finally released the music video for Shut Down. The video opens up with a sense of addictiveness as we get to hear the tunes of Paganini’s ‘La Campanella.’ There is no denying that the track makes us believe that they are the ruling K-pop queens, as the music video shows all the members spending their time together. This time, the group opted for a simple yet effective MV that makes multiple references to the older MVs that gave the BLINKs a little nostalgic feeling.
The music video seems to have beautiful past references to BLACKPINK’s earlier songs, including their debut track BOOMBAYAH, DDU-DU DDU-DU, PLAYING WITH FIRE, Pretty Savage, and others.