On July 30, YG Entertainment proudly announced that BLACKPINK’s official music video for “DDU-DU DDU-DU” surpassed a monumental milestone by crossing 2.1 billion views on YouTube. This achievement has solidified the group’s position in YouTube’s history and showcases their enduring popularity even after five years since the song’s release.
The Track’s Record
“DDU-DU DDU-DU” was released on June 15, 2023, when BLACKPINK was just two years old as a group. The song quickly became an iconic K-pop anthem, leaving a lasting impact on fans worldwide. Even after half a decade, the track continues to captivate K-pop enthusiasts, and its immense popularity is a testament to its timeless appeal. Upon its release, the official music video for “DDU-DU DDU-DU” amassed an impressive 36.2 million views within the first 24 hours, setting a new record for the highest views for a K-pop group music video at that time. The song was featured in BLACKPINK’s first EP, “Square Up,” which also became the most streamed K-pop music video on YouTube in 2018.
#BLACKPINK '뚜두뚜두 (DDU-DU DDU-DU)' M/V HITS 2.1 BILLION VIEWS @Youtube
BLINKs worldwide, thank you so much!‘뚜두뚜두 (DDU-DU DDU-DU)’ M/V
🎥https://t.co/1kRIxsdptJ#블랙핑크 #DDU_DU_DDU_DU #뚜두뚜두 #MV #2_1BILLION #YOUTUBE #YG pic.twitter.com/4tcuptLwgj— YG FAMILY (@ygent_official) July 30, 2023
Over the years, the music video continued to attract an enormous number of views, leading to its milestone achievements. On November 11, 2019, it became the first music video by a K-pop group to reach 1 billion views, and on January 4, it made history as the first K-pop group music video to surpass 2 billion views.
The Group’s YouTube Spree
BLACKPINK’s success on YouTube extends beyond its music videos. In September 2022, they reached 80 million subscribers, and by July 2023, they became the most subscribed artist in the history of the platform, surpassing 90 million subscribers. This makes them the number one artist with the highest number of YouTube subscribers worldwide.
Amidst their record-breaking achievements, fans have been anxiously anticipating news about BLACKPINK’s contract renewal with YG Entertainment. The group made its debut under the agency in August 2016, and its contract is nearing its expiration. Speculation and rumors about member Lisa’s potential departure from YG Entertainment have been circulating, but there has been no official confirmation or denial from the agency. Additionally, details regarding the contract renewal of members Jisoo, Jennie, and Rosé have not been disclosed, leaving fans hopeful but uncertain about the group’s future.
As fans eagerly await an official announcement from YG Entertainment regarding the contract renewals, BLACKPINK’s success on YouTube serves as a testament to their immense popularity and enduring impact in the world of K-pop.