The Korean Business Research Institute has released the December brand reputation rankings for male idol groups, evaluating consumer participation, media coverage, interaction, and community indexes. BTS has secured the top position for the 67th consecutive month, demonstrating its unparalleled brand influence. The rankings, based on data collected from November 9 to December 9, showcase the sustained popularity and positive reception of BTS in various aspects.
BTS Maintains Top Position
BTS continues to dominate the rankings with a substantial brand reputation index of 6,947,409 for December. The group’s keyword analysis highlights terms such as “enlist together,” “documentary,” and “Billboard,” indicating their diverse and impactful activities. BTS’s positive reactions, as reflected in the positivity-negativity analysis, stand at an impressive 85.01 percent, reinforcing their positive public image.
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SEVENTEEN Holds Strong in Second Place
SEVENTEEN maintains its position in second place with a brand reputation index of 5,055,902 for December. The group’s consistently high rankings underscore their sustained popularity and engagement with the audience. SEVENTEEN’s notable increase in score from October to November demonstrates their continued influence in the industry.
Stray Kids’ Remarkable Rise
Stray Kids has experienced a remarkable rise, climbing to the third position with a brand reputation index of 4,050,224. The group’s significant increase of 95.88 percent in their score since November reflects their growing prominence and positive reception. Stray Kids’ ascent in the rankings showcases their strong connection with fans.
ZEROBASEONE, SHINee, and Beyond
ZEROBASEONE, claiming the fourth position, exhibits a noteworthy 55.22 percent increase in their score since the previous month. SHINee secures the fifth spot with a brand reputation index of 2,047,834, marking a significant advancement. The top five groups, including NCT, EXO, and RIIZE, showcase the dynamic landscape of boy group brand reputation rankings for December.
Top 30 Boy Group Brand Reputation Rankings:
- BTS
- SEVENTEEN
- Stray Kids
- ZEROBASEONE
- SHINee
- NCT
- EXO
- RIIZE
- THE BOYZ
- VIXX
- Super Junior
- ENHYPEN
- ASTRO
- ATEEZ
- TREASURE
- MONSTA X
- WINNER
- TXT
- BTOB
- 2PM
- Wanna One
- Highlight
- BOYNEXTDOOR
- PENTAGON
- FANTASY BOYS
- Golden Child
- GOT7
- LUMINOUS
- SF9
- Block B
So, who’s your favorite K-pop artist or group from the above? Let us know!