The Korean Business Research Institute has unveiled its latest Brand Reputation Rankings for individual male K-pop group members. These rankings are based on an extensive analysis of various factors, including consumer engagement, media coverage, communication, and community awareness. The data was collected from August 16 to September 16, 2023, providing valuable insights into the popularity and influence of these artists.
Jungkook Leads the Pack
You are my music!
Jung Kook visualizes ‘British Rock in the 60s’ pic.twitter.com/WOwtvzHT03
— VOGUE KOREA (@VogueKorea) September 16, 2023
Once again, BTS’ Jungkook has secured the top spot in these rankings for the third consecutive month. His impressive brand reputation index stands at 4,322,719, showcasing his continued influence in the industry. While this marks a slight decrease from his August score, it still represents substantial growth compared to July. Notable keywords associated with Jungkook include “Seven,” “ARMY,” and “Billboard,” with related terms highlighting phrases like “record,” “dominate,” and “surpass.” Online sentiment analysis revealed an overwhelmingly positive score of 87.42 percent.
V and Kang Daniel Shine
BTS’ V closely follows in the second position, boasting a brand reputation index of 4,247,789. This marks an 8.67 percent increase from his August score, indicating his enduring popularity and impact. Kang Daniel, formerly of Wanna One, secured the third spot on the list with a brand reputation index of 3,440,712 for September.
Jimin and Cha Eun Woo in the Top Five
BTS’ Jimin claimed the fourth position with a brand reputation index of 3,140,089, further solidifying the group’s dominance in these rankings. In fifth place, we find Cha Eun Woo from ASTRO, who achieved a brand reputation index of 2,762,739.
These rankings provide valuable insights into the K-pop industry’s dynamic landscape, showcasing the enduring popularity of these talented male group members. The top 30 list includes a mix of established veterans and rising stars, highlighting the industry’s diverse talent pool and the passionate fan bases that support them.