BTS’ Suga’s D-DAY concert helps HYBE makes huge profits; Here’s how

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BTS’ SUGA has proven himself to be a driving force behind the unprecedented growth of HYBE LABELS. His highly anticipated solo album, “D-DAY,” was released in April of this year. It only marked a new chapter in his musical journey but also acted as a catalyst for substantial financial success. The album launch coincided with the announcement of his solo World Tour. Well, this was the move that significantly impacted HYBE LABELS’ sales trajectory.

Sales Figures and Profit Margins

The influence of SUGA’s solo endeavors on the agency’s sales cannot be understated. Notably, the performance sales surged by an impressive 85.4%, amounting to a staggering 1.316 trillion KRW (approximately 1 billion USD) since the previous year. This remarkable increase comes on the heels of a challenging period where the agency was navigating the aftermath of pandemic-induced losses. In conjunction with this revenue boost, HYBE LABELS also reported an operating profit of 133.9 billion KRW (101.9 million USD), further solidifying its financial resurgence.


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List of Concerts

SUGA’s D-DAY World Tour played a pivotal role in HYBE LABELS’ resounding success in the second quarter. This achievement was augmented by the well-received FOLLOW CONCERT by SEVENTEEN in Seoul and TOMORROW X TOGETHER’s electrifying ACT: SWEET MIRAGE tour. Collectively, the agency’s artists orchestrated the sale of an impressive 22.7 million album copies during the first half of the year. This milestone not only exceeded the previous year’s sales but also encapsulated the combined contributions of TXT, LE SSERAFIM, SEVENTEEN, Hwang Min Hyun, fromis_9, and of course, SUGA himself.

A Little Setback

For the unversed, the agency experienced a marginal dip in operating profit during the second quarter. Factors such as the BTS FESTA 2023 and Weverse Con Festival sales contributed to this temporary decline. However, the minor setback did not overshadow the significant strides taken by HYBE LABELS, thanks to the collective contributions of its artists.

D-DAY World Tour

SUGA’s D-DAY World Tour wasn’t just a series of concerts; it was a triumphant celebration of his musical prowess and creative expression. Launching from the United States on April 26, the tour traversed continents and included captivating performances in Asia, including his homeland, South Korea. The tour culminated in a grand encore concert series held in Seoul from August 4 to August 6. The three-day event was a testament to SUGA’s dedication to his craft and his fans. Notably, the members of BTS – RM, Jin, J-Hope, Jimin, and Jungkook – attended the show, underscoring the camaraderie and support within the group.

Military Service Postponement

As SUGA’s tour concluded on a high note, another significant development emerged for the BTS member! On August 7, 2023, BIGHIT MUSIC confirmed SUGA’s application for the withdrawal of his military service postponement. This decision marks a new chapter in his journey as he prepares to fulfill his mandatory military service, following in the footsteps of fellow members Jin and J-Hope.

In the wake of SUGA’s impactful achievements, it’s evident that his contributions extend beyond the realm of music, influencing the very fabric of HYBE LABELS’ financial success and cultural impact. As he embarks on the next phase of his journey, SUGA’s legacy continues to resonate both within the agency and among his dedicated fanbase.