On July 19, 2023, BTS member V, known for his impact on fans and admirers, was announced as the ambassador for Cartier’s Panthere de Cartier campaign. The luxury brand welcomed V with excitement, expressing their admiration through social media. Despite facing initial challenges, Arnaud Carrez, Senior Vice President and Chief Marketing Officer of Cartier International, revealed that V was a natural choice for the campaign due to his charm, aura, creativity, style, and elegance.
V’s Social Media Impact
V took to Instagram on the same day to share behind-the-scenes images and a video from the necklace promotion shoot. His post ignited a massive surge of interest, leading fans to rush to Cartier’s website to purchase the pendant necklace featured in the campaign. In a remarkable display of his dedicated fan following, the necklace, priced at 26,700 USD in gold, sold out within minutes, leaving only a few lucky individuals able to acquire the luxurious piece.
Cartier Panther Necklace 18k Yellow Gold $26,700 USD sold out in minutes on the luxury brand website after it was announced by media #KimTaehyung the artist known as #V #BTSV became their brand ambassador was shown wearing it. Only a handful left in white gold at this time pic.twitter.com/19N4URXxCd
— Taehyung Website (@TaehyungWebsite) July 19, 2023
V: A Fashion and Brand Influencer
Besides his association with Cartier, BTS’ V is also an ambassador for Celine and has participated in various events alongside BLACKPINK’s Lisa and close friend, actor Park Bo Gum. His status as a fashion and brand influencer has been evident through these collaborations, showcasing his strong impact on the audience.
V’s New Venture
The announcement of BTS’ V as Cartier’s Panthere de Cartier campaign ambassador has further solidified his status as a global trendsetter and influencer. His creativity, style, and elegance have resonated with fans, leading to the swift sell-out of the luxury necklace featured in the campaign. V’s significant presence in the fashion and luxury world reflects the unparalleled connection he shares with his devoted fan base, making him a powerful force in the realm of entertainment and fashion.
Know About BTS’ V
V, aka Kim Taehyung, is one of the seven members of BTS, one of the most renowned K-pop groups in the world. While two of the members, Jin and J-Hope, are currently serving in the military, the rest of them are busy with their respective solo ventures. For instance, Jungkook is presently a hit because of ‘SEVEN.’ On the other hand, V has been making a lot of headlines owing to his recent brand collaborations and exclusive outings to beautiful places. As for the Army, all of them are waiting eagerly to see the group together again!