In the world of K-pop, few groups have achieved the level of global acclaim and success that BLACKPINK has. The powerhouse quartet, known for their chart-topping hits and captivating performances, embarked on their Born Pink World Tour in support of their second studio album, “Born Pink,” which was released in September 2022. This tour, which commenced on October 15, 2022, in Seoul, South Korea, and concluded on September 17, 2023, back in the same city, stands as a testament to their unparalleled popularity and artistic prowess.
One of the most remarkable aspects of the Born Pink World Tour was its incredible financial success. According to reports, BLACKPINK earned a staggering 350 billion KRW (approximately 265 million USD) in total sales across the tour. Notably, the Born Pink tour alone accounted for a remarkable 163.8 million USD in revenue. This achievement made it the highest-grossing tour by any female artist that debuted in the 2010s, surpassing the record previously held by Ariana Grande’s Sweetener Tour.
— BLACKPINKOFFICIAL (@BLACKPINK) August 23, 2023
Despite the tour’s high ticket prices, each concert venue consistently sold out, underscoring the group’s immense global fanbase and its ability to draw audiences from around the world.
Global Reach and Audience Engagement
The Born Pink World Tour was a massive undertaking, spanning 22 countries and featuring an impressive 66 shows. Throughout the tour, a staggering 1.8 million people attended their concerts, further solidifying BLACKPINK’s status as a global phenomenon.
However, the tour did experience one unfortunate setback when a show in Auckland, New Zealand, had to be canceled due to unforeseen logistical challenges. Nevertheless, this did little to dampen the overall success of the tour.
“Pink Venom” and Creative Direction
At the heart of the Born Pink World Tour was BLACKPINK’s lead single, “Pink Venom,” from their “Born Pink” album. The tour’s creative director, Amy Bowerman, envisioned a show that celebrated BLACKPINK’s dual identity while highlighting each member’s unique individuality.
The tour was thoughtfully divided into four distinct acts, each offering a different aspect of BLACKPINK’s artistry. The first act explored the group’s “pink” and “darker” sides, providing a dynamic and visually stunning opening. The second act delved into the group’s mature aspects, showcasing their growth as artists.
The third act was a standout, featuring captivating solo performances by each member, allowing fans to connect with their individual talents and personalities. Finally, the fourth act was a grand celebration of BLACKPINK’s duality concept, seamlessly weaving their distinct identities into a cohesive and unforgettable performance.