Kim Kardashian and business partners launch private equity firm

Kim Kardashian

Kim Kardashian, the beauty mogul, has now ventured into the world of finance! Yes, you heard it right. It is because she has launched her own private equity firm with a former partner from the US powerhouse named the Carlyle Group. Talking about Kim, the billionaire reality TV star and celebrity influencer announced her new venture on Twitter. She stated that the said firm would aim to make small investments or take stakes in market-leading and high-growth media and consumer companies.

The firm’s plans

Kim Kardashian’s new firm is planning to focus on consumer products, hospitality, luxury, and media fields. It will reportedly also consider making investments in e-commerce and digital firms.

Check out her tweet below.

The official announcement

Here is what Kim Kardashian announced about her new private firm equity venture.

“I’m pleased to announce the launch of @SKKYPartners with private equity veteran Jay Sammons as co-founder and co-managing partner, along with @KrisJenner who will serve as partner at our firm.” She further added in the same tweet, “Together we hope to leverage our complementary expertise to build the next generation Consumer & Media private equity firm. For more information, visit and follow us at @SKKYPartners on social media.”

Earlier ventures

A few months ago, Kim Kardashian also announced her new skincare brand that goes by the name SKKN. For the unversed, Kim had earlier shut down KKW Fragrance and KKW Beauty. Now, her new products from SKKN will reportedly offer nourishment, rejuvenation, and an in-home experience to help individuals feel confident in their skin.

Kim Kardashian made a grand comeback to the beauty industry with her new brand. As published in E! News, she said in a press release, “In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand.”

Kim further explained how her personal struggles led to the creation of the new brand. She stated that her psoriasis diagnosis became the catalyst for her journey of skin discoveries that inspired her to learn more about her skin. Talking about SKKN by KIM, the brand made its debut with nine different products online on June 21, 2022.