Kim Kardashian announces new skincare brand SKKN by KIM

Kim Kardashian
Credit: Instagram

Kim Kardashian has been in the limelight for a long time for different reasons. From walking hand in hand with beau Pete Davidson to posting sizzling pictures on social media, the mogul surely knows how to grab attention. Now, the latest reports are going to bring a new bit of excitement among the Kardashian fans as she is back with a new skincare brand, SKKN by KIM.

For the unversed, Kim had earlier shut down KKW Fragrance and KKW Beauty. Now, her new products from SKKN will reportedly offer nourishment, rejuvenation, and an in-home experience to help individuals feel confident in their skin.


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A post shared by Kim Kardashian (@kimkardashian)

Kim on her comeback

Kim Kardashian has made a grand comeback to the beauty industry with her new brand. As published in E! News, she said in a press release, “In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand.”

Kim further explained how her personal struggles led to the creation of the new brand. She stated that her psoriasis diagnosis became the catalyst for her journey of skin discoveries that inspired her to learn more about her skin. Talking about SKKN by KIM, the brand will make its debut with nine different products online on June 21, 2022.

Kim’s announcement

Kim Kardashian recently took to Instagram to announce the grand opening of her new skincare brand. She has not only shared pictures of the products but of herself posing as a perfect muse for the camera. The reality star has further added a caption along with the post that reads, “I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish. I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way. You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity. I created this line so that everyone can feel confident in their skin, and I can’t wait to finally be able to share it with you!”

Check out the Instagram post below.


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A post shared by Kim Kardashian (@kimkardashian)