When Kim Kardashian first ventured into the world of innerwear with Skims in 2019, skeptics questioned the move. Known for their reality TV and beauty products, the Kardashian-Jenner clan was treading uncharted territory. However, four years later, Skims has proven to be nothing short of a phenomenon.
The brand made a significant impact by introducing a wide range of skin tones in its lingerie collection and challenging conventional boundaries by promoting innerwear as outerwear through bodysuits, co-ord sets, and slip dresses. Earlier this year, Skims earned a staggering valuation of $4 billion and was expected to achieve $750 million in sales in 2023, according to The New York Times.
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Skims Diversifies: Men’s Line Unveiled
On October 26, 2023, Skims introduced its first-ever men’s line, which expanded its portfolio. The men’s innerwear collection is endorsed by a trio of elite athletes: Brazilian footballer Neymar Jr., Canadian basketball player Shai Gilgeous-Alexander, and American rugby player Nick Bosa. The campaign showcases Skims Men’s line featuring briefs, sports leggings, and tank tops.
The Skims Men range comprises an array of innerwear options, including briefs, boxer briefs, t-shirts, tank tops, sports leggings, and socks. Designed with a focus on comfort and performance wear, the collection offers limited color options, including white, grey, muted blue, and green. Prices for Skims Men’s innerwear start at $18 (approximately ₹1,500).
Another Kim Kardashian Triumph
Skims Men is yet another remarkable move by Kim Kardashian, and this time, she didn’t even need to step in front of the camera. The brand’s expansion into the men’s innerwear market, backed by top athletes, is set to further solidify its reputation as a trailblazer in the world of innerwear.