Kim Kardashian’s SKIMS partners with NBA, WNBA and USA Basketball for official underwear line

Kim Kardashian
Photo: Kim Kardashian/Instagram

Kim Kardashian’s shapewear brand, SKIMS, has made a significant move by becoming the official underwear partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), and USA Basketball.

This multiyear partnership aims to harness the influence of basketball to generate excitement and demand, and it will feature prominently at major events such as the NBA All-Star Game and the NBA In-Season Tournament. The collaboration will encompass various league platforms, from on-court signage during broadcasted games to coverage on digital and social channels.


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A Bold Move by Kim Kardashian and SKIMS

Kim Kardashian, co-founder and creative director of SKIMS, expressed her pride in the partnership, emphasizing that it reflects SKIMS’ growing cultural influence. Kardashian sees this collaboration as a way to connect people from diverse backgrounds through fashion, sport, and talent. She looks forward to the partnership thriving and making an impact.

SKIMS and NBA: Engaging the Next Generation of Fans

Jens Grede, co-founder and CEO of SKIMS, noted that this partnership offers a remarkable opportunity for SKIMS and the NBA to engage the next generation of fans through basketball. This collaboration aims to redefine how both brands interact with their fans and create unique experiences.

NBA Commissioner Adam Silver’s Perspective

NBA Commissioner Adam Silver highlighted the novel ways in which the organization and SKIMS can interact with their respective fan bases through this significant partnership. The collaboration is expected to enhance the fan experience and strengthen the connection between basketball and fashion.

Recent SKIMS Campaign and Men’s Line

Kim Kardashian recently launched a campaign titled “Every Body is Wearing SKIMS,” featuring prominent athletes like Shai Gilgeous-Alexander, Neymar Jr., and Nick Bosa. The campaign introduced SKIMS’ new menswear line, including briefs, boxers, tanks, and tees, inspired by the brand’s successful women’s line.

SKIMS: A Billion-Dollar Company

Kim Kardashian founded SKIMS in 2019, and it has rapidly grown to become a billion-dollar company. As of June this year, SKIMS was valued at $4 billion, as reported by The New York Times. The brand’s remarkable success is a testament to its influence in the fashion industry and its ability to redefine the concept of shapewear and loungewear.