When the make-up mogul Kylie Jenner ventured into the music industry, things predictably went awry for her.
On October 13, Jenner made her music debut in Terror Jr’s new single Fourth Strike. The 28-year-old mom of two also took to Instagram to honor her collaboration with the group, consisting of singer Lisa Vitale and producer David “Campa” Benjamin Singer-Vine, sharing a BTS clip during her time in the studio, alongside sharing a carousel of photos.
The post was captioned with, “AHHHHHH!!!!!! FOURTH STRIKE!!! terror jr ft KING KYLIE!!!!! OUT NOW EVERYWHERE! what is happening!!! There was a little rumor 10 years ago that I was the one actually singing on 3 strikes! it wasn’t me (wish it was) so I had the idea to come together for fourth strike and it would actually be ME FEATURED!”
Fourth Strike is reportedly a sequel to Terror Jr’s 2016 debut song 3 Strikes, which was featured in Jenner’s lip gloss ad campaign. Back then, fans speculated that Jenner sang the background vocals, but she later denied having sung at that time.
She further continued to write in the caption, “@terror.jr thank you for making another perfect song and for trusting me to actually ft on this! I was soooooo nervous but so grateful @thacarterb I couldn’t have done it without you, thank you for setting me up with such an amazing team @bschoudel @kshmr and @jbach !! & my baby @makeupbyariel !!!!! for supporting me and loving me.”

Releasing the song by her King Kylie moniker on Monday, Jenner could be heard singing and rapping over the pop beats, “One strike, two strike, let me get the mood right / I just wanna tell you, ‘I’m sorry.’ Touch me, baby, tell me I’m your baby / Write your name all over my body / Cross the line, I might do it again (Oh) / Do it on purpose just to see how it ends.”
She concludes her verse by whispering, “King Kylie.”
Despite the initial excitement that Jenner’s fans had when the song dropped, the Keeping Up with the Kardashians star was slammed for using excessive autotuning on the song, according to Page Six.
Tweeting on X, one user remarked, “how embarrassing king autotune 😂,” while another added, “Jesus it’s awful.”
One of the users went so far as to write, “Please unrelease this.”
Pointing to Jenner’s beauty brand, Kylie Cosmetics, one of the users wrote, “oh baby stick to the lip kits”, while another jived, “Kylie… maybe let the professionals handle the music.”
In the face of brewing hate, Kylie Jenner continued to celebrate her new release, even sharing a heartwarming video of 7-year-old Stormi singing to the words. Additionally, Kylie’s supporters continue to celebrate her achievement and were, in fact, anticipating the release of the song ever since the teaser dropped on October 13.
In the teaser, Kylie, styling her signature dark hair with teal ends, is seen being interrogated by the police for her work that flipped the “entire cosmetics industry on its head.” When Kylie is released from jail, the single starts playing in the background, depicting her hopping into the convertible driven by her mother, Kris Jenner.
According to Harper’s Bazaar, Kylie Jenner, in honor of her cosmetic brand’s 10th anniversary and the release of the King Kylie collection, teamed up with Terror Jr. to create and release the song. Additionally, following King Kylie’s revival, Jenner announced on Monday that her latest collection will drop on October 18.
Per The Independent, Jenner wrote on social media, “I’ve seen all your messages asking for a King Kylie collection, the fearless era that had a dream at just 17 years old! .. and that’s why I posted that tweet back in 2022. I wanted to give you exactly what you’ve been waiting for.”