Kylie Jenner, the 26-year-old reality star and beauty mogul, recently shared a makeup-free video on her Kylie Cosmetics Instagram account. In the video, Jenner introduced her brand’s upcoming product, the Power Plush Longwear Concealer, which is set to launch on September 27, 2023.
What caught the attention of fans and followers was the reality mogul’s natural beauty as she went makeup-free in the video. Sporting a simple beige T-shirt and accessorized with squiggle-shaped earrings and an ear cuff, she demonstrated how to use the new concealer along with a brush from her cosmetics line.
Vegan and Cruelty-Free Angle
During the video, Jenner also emphasized the eco-conscious aspect of her product, noting that the angled brush she used is vegan and cruelty-free. This commitment to ethical beauty practices resonated with many of her fans. Fans showered Jenner with compliments for her makeup-free look. Comments poured in, with admirers expressing how beautiful they found her without makeup. The video and her natural appearance seemed to resonate with her audience.
summer glow @drinkglow #glowpartner pic.twitter.com/cYhhSjYvd6
— Kylie Jenner (@KylieJenner) July 13, 2023
A Relaxed Look for a New Relationship
Kylie Jenner’s makeup-free video comes at a time when she’s been spotted sporting more casual and relaxed looks during her outings with actor Timothée Chalamet. This shift from her usual glammed-up style hasn’t gone unnoticed by fans.
Jenner even playfully acknowledged her break from her usual glam style in a TikTok, where she mentioned taking a break from “slaying” before returning to her glamorous self. Her willingness to embrace a more casual look has resonated with those who appreciate her versatility and authenticity.
The Kardashians star’s makeup-free video showcases her natural beauty while introducing an upcoming product from her cosmetics line. Her relaxed style and authenticity in embracing a makeup-free moment have resonated positively with her fans.