NewJeans, the groundbreaking K-pop group, named in TIME’s ‘2023 Next Generation Leaders’

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The agency ADOR announced on April 24 that NewJeans, a rising K-pop group, has been selected as one of TIME’s ‘2023 Next Generation Leaders.’ This prestigious recognition by the American publication showcases NewJeans’ global success and influence in the music industry. They are the first K-pop group to be featured on this year’s list, which was released on May 23rd. Joining NewJeans are English actress Florence Pugh and Brazilian activist Rene Silva.

Taking the K-Pop World by Storm


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TIME magazine recognizes NewJeans for their rapid rise and global achievements in the music industry. In less than a year since their debut, the group has achieved significant milestones, including reaching 1 billion cumulative Spotify streams in the shortest time ever for a K-pop group. Additionally, their songs ‘OMG’ and ‘Ditto’ have spent five weeks on the Billboard Hot 100 chart. The magazine praises NewJeans for their ability to make an impact on the K-pop scene and the world at large.

NewJeans’ Approach and Musical Direction

During an interview with TIME, NewJeans expressed their commitment to showcasing a fresh and innovative musical environment. Recognizing the ever-evolving K-pop market, they acknowledge the unpredictable nature of the future but actively participate in the process and create music they genuinely enjoy. Their ability to adapt to the changing landscape contributes to their success and resonates with their fans worldwide.

NewJeans’ Upcoming Activities

NewJeans is set to release a pre-release track on July 7th, followed by a new album that same month. Despite originally planning a pre-release in June, they decided to surprise fans by releasing both the pre-release song and the album in July. With chart-topping hits like ‘Attention,’ ‘Hype Boy,’ ‘Ditto,’ and ‘OMG,’ NewJeans, who made their debut in August of the previous year, continues to captivate audiences with their music. Furthermore, member Danielle has been selected to play the role of Ariel in the Korean production of ‘The Little Mermaid,’ showcasing her versatility as both a singer and performer.


NewJeans, the groundbreaking K-pop group, has been recognized as one of TIME’s ‘2023 Next Generation Leaders,’ signifying their global impact and rapid success in the music industry. With remarkable achievements in a short period, NewJeans continues to push boundaries and create music that resonates with audiences worldwide. As they prepare for their upcoming releases and expand their artistic endeavors, their inclusion in TIME’s prestigious list solidifies their status as pioneers and leaders in the K-pop genre.