Son Heung-min is keeping the ball rolling as he has topped the August 2025 Star Brand Reputation rankings list. The soccer star witnessed a 288.10% increase in his brand reputation index in July, according to The Korean Business Research Institute. His current total score is 15,553,318 for August. Not only this, Heung Min also grabbed the 4th position in the August advertisement model brand reputation rankings list that was announced four days ago.
Heung-min’s running riot doesn’t seem to stop anytime soon, as the 33-year-old South Korean star has also recently registered his first Major League Soccer goal on August 23. He scored a free-kick within six minutes of his second start for Los Angeles FC. It was Heung-min’s third appearance after ending his 10-year stay in the Premier League for an MLS fee in excess of £20m.
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Immediately following Son Heung-min in the list is BTS with a brand reputation index of 10,292,560. This marks a 41.66% increase in their score from last month. The K-pop group had earlier topped the August Singer Brand Reputation rankings on August 23, with a score of 9,535,953.
This is the third time that BTS has made it to the rankings list of the Korean Business Research Institute for this month. The group’s members, Jin, Jimin, V, Suga, and RM, had also made it to the list of the individual idol brand reputation rankings for August. In other news, four of the group’s most iconic concerts will be played in 4K screenings as part of BTS Movie Weeks, too, in cinemas worldwide from September 24 to October 5, 2025..
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Next on the list is Lim Young Woong of Trust in Me fame, who ranked third with a brand reputation index of 7,753,405, and marked a 1.76% increase in his score since July. BLACKPINK has climbed to the fourth position with a score of 6,860,892. This achievement comes at a time when the girl group’s member Rosé has added a new feather to her cap by topping celebrity YouTuber rankings with $8.2 million earnings.
Last but not least, Kim Jong Kook has made it into the top five list with a brand reputation index of 6,146,253, witnessing a whopping 107.06% increase in the score.
On that note, here is a look at the top 30 list for August:
- Son Heung-min
- BTS
- Lim Young Woong
- BLACKPINK
- Kim Jong Kook
- PSY
- Yoo Jae Suk
- IVE
- Red Velvet
- Lee Soo Ji
- TWICE
- Lee Jung Hoo
- Lee Byung Hun
- SEVENTEEN
- Faker
- Ma Dong Seok
- SHINee
- Byeon Woo Seok
- Kim Yong Bin
- Lee Jong Suk
- Lee Jung Jae
- BIGBANG
- ASTRO’s Cha Eun Woo
- Lee Min Ho
- Lee Jin Uk
- aespa
- Kang Ho Dong
- NCT
- Jun Hyun Moo
- Kim Nam Gil
The Korean Business Research Institute is going to publish a new list for the first week of September soon. It is yet to be seen whether big BTS, BLACKLINK, PSY, and IVE will see an improvement in the new reputation rankings or not.