Social media and trolling have become synonymous these days and no one gets spared from the bird’s eye view of the trollers. Celebrities are often on the troller’s hitlist as they are easy targets, and after all, it’s easy to hide behind a screen and write whatever you wish to. While Amitabh Bachchan had never been on the receiving end of the trollers, as far as one can remember, of late, Big B, too, had to face trolling for advertising pan masala brand Kamala Pasand.
Following this, Amitabh Bachchan terminated his contract with Kamala Pasand on his 79th birthday.
However, even after the end of the contract, Kamala Pasand has not removed Amitabh from its advertisements. This is why Amitabh decided to take the legal route and has sent a legal notice to the brand Kamala Pasand in this regard.
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Kamala Pasand ignores the termination of the endorsement agreement
According to the report of Bollywood Hungama, Amitabh has sent a legal notice to Kamala Pasand.
A source said, “A Legal notice has been sent to Kamala Pasand to stop Broadcasting the TV commercials with Mr. Bachchan immediately. The notice was sent after it was observed that despite termination of the Endorsement agreement Kamala Pasand has ignored the same and continues to air the TV commercials featuring Bachchan.”
National Anti-Tobacco Organization requested Amitabh to drop out
Many people believed that Amitabh should not get involved in such types of advertisements. After this, he withdrew his name from the advertisement of this brand.
The National Anti-Tobacco Organization had requested Amitabh to withdraw his name from the advertisement. After this Amitabh took this step.
Amitabh has also returned the fees taken for the promotion of this brand.
Amitabh has parted ways from the brand
An official statement stated, “Kamala Pasand … a few days after the commercial was aired, Mr. Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr. Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising Mr. Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion.”
He had taken this decision keeping in mind his social image.
This is what Amitabh charges for an advertisement
Apart from films, Amitabh earns a lot from advertisements. According to media reports, he charges Rs 3 to Rs 8 crore for each advertisement. He is the face of brands like Cadbury, Navratna Tel, Dr. Fixit and Gujarat Tourism.
These are Amitabh Bachchan’s upcoming movies
Several reports suggest that a lot of movies from the Megastar’s bank may release this year. Amitabh is also in news about his recently released film ‘Chehre’.
Amitabh will also be seen in Ayan Mukerji’s ‘Brahmastra’, Nagraj Manjule’s ‘Jhund’ and ‘Tera Yaar Hoon Main’ with Ramya Krishnan. Apart from this, he will also be seen in an important role in ‘Aankhe 2’.
Not to mention, he is also hosting the 13th season of ‘Kaun Banega Crorepati (KBC)’.